Please enable JavaScript.

Coggle requires JavaScript to display documents.

Public Health (Health Promotion Strategies (Health education, Advocacy,…

- - - - Prioritize
        
        Importance
        
        Changability
  - - - Objective and Subobjectives
- - - - Perceived Susceptibility
      - Perceived Severity
        
        Perceived Threat
        
        Likelihood of Action
      - Perceived Net gain
    - - Danger Control
        
        Message Acceptance
        
        Defensive Motivation
      - Fear Control
        
        Message Reception
        
        Defensive Motivation
  - - - Law of Demand - Demand Curve
        
        Expenditure-Price
        
        Intensity of Demand
        
        Inelasticity
        
        Expenditure Curve
        
        Omax
        
        Elasticity
        
        1 more item...
        
        Consumption-Price
        
        Intensity of Demand
        
        Inelasticity
        
        Pmax
        
        Elasticity
        
        1 more item...
    - - Delay Discounting
        
        Impulsivity
      - Probability Discounting
        
        Risk Taking
    - - Consistency
      - Utility Maximization
  - - - Task-specific
      - Perception
      - Resilient self-efficacy
      - Four Models of learning to reach a greater self-efficacy
        
        Verbal persuasion
        
        Vicarious experience
        
        Physiological state
        
        Enactive attainment
    - - Expediencies
        
        Negative Reinforcement
        
        Positive Reinforcement
        
        Intrinsic
        
        Extrinsic
    - - Content knowledge
      - Procedural knowledge
    - - The same as perceived behavioral control in TPB (Theory of Planned Behavior)
  - - - informal
        
        interpersonal channel
        
        subjective evaluation
      - formal
        
        media
        
        awareness knowledge
    - - Knowledge
        
        Persuasion
        
        Decision
        
        Implementation
        
        Confirmation
        
        intrinsic reinforcement
        
        extrinsic reinforcement
        
        awareness
        
        acquisition (how-to)
        
        principles
    - - trialability
      - complexity
      - relative advantage
      - observability
      - compatibility
    - - communication structures
        
        formal
        
        informal
    - - Early adopter
      - Early majority
      - Innovators
      - Later majority
      - Laggards
  - - - Attitude towards health behavior
        
        Rate on scale of -3 - +3
      - Subjective norms
        
        Intention
        
        Behavior
        
        Theory of Planned Behavior
        
        Perceived Behavior Control
        
        Power
    - - Motivation
      - Information
        
        Behavior Skills
    - - Stages
        
        Precontemplation
        
        Contemplation
        
        Preparation
        
        Action
        
        Maintenance
        
        1 more item...
        
        Behavior change has occurred within the last 6 months
        
        Plan to change health behavior soon
        
        Cognitive processes developed about changing health behaver. Mental Weighing
        
        No intention to change health behavior
      - Self Efficacy
      - Decisional Balance
    - - Stages
        
        Unaware
        
        Unengaged
        
        Decide to act or not
        
        Decide NOT to act
        
        Decide TO act
        
        Acting
        
        1 more item...
- - - - Attention
        
        Comprehension
        
        Yielding
        
        Retention
        
        Health Behavior
        
        Health Promotion
        
        1 more item...
        
        Reception-Yielding
        
        Reception
  - - - Cognitive
        
        High motivation and ability to think about the message
        
        Deep processing, focused on the quality of the message arguments
        
        Lasting change that resists fading and counteracts
    - - Emotions
        
        Low motivation or ability to think about the message
        
        Special processing: Focusing on surface features; attractiveness of communicator or number of arguments present
        
        Temporary change that is susceptible to fading and counteracts
  - - - Ideas, behaviors, health programs
    - - Psychological or social
    - - Physical location, media channel
    - - Perform, persuade, and influence what individuals believe when relating to the product.
        
        DVDs, SWAG, PR, Advertising
  - - - Message Tailoring : Unique to one person in that group
- - - - Mediators
        
        BEHAVIOR