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Marketing, Strategic and Finance (Exist a marketing process (Understand…
Marketing, Strategic and Finance
Marketing it is a process by which companies create value for customers.
Exist a marketing process
Understand the market place and customer need and wants.
Desing a customer- driven marketing strategy
Construct and integrated mkt programe the delivers superior value.
Buil profitable relationships and create customer deligth
Capture value from customers to create profits and customer equity.
Types of marketing
Marketing fundamentals
Micro-environment
Suppliers
Customers
Competitors
Publics
Intermediares
Macroenvironment
Sociocultural
Economic
Technological
Legal
Natural
Demographic
Features of finaces
Investment opportunities
Profitable opportunities
Optimal mix of funds
System of internal controls
Future decision making
What is it?
PHASES
Getting organized
Data gathering
Making sesnse of issues
Vision
Goals
FINACES
MARKETING
STRATEGIC
