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Trench Coat (LOGO & BRAND (Screen Shot 2018-09-20 at 16.01.30, The…
Trench Coat
LOGO & BRAND
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The brand will be called "Des Racines" which is a French word that means from the roots this means that my brand comes from nothing and it's starting from zero.
The brand logo is very simple but not straightforward since the name is in another language and it has to be traduced
COLORATIONS
The trench coat will be total black with different aspects in white for example writings. I will also add some leather aspects
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SAFETY
For safety precautions, I will create the trench coat with an expert that helps me so that I don't hurt myself.
Talking about the product itself, there are not really safety precautions since it's made out of comfortable materials and it's use cannot in anyway harm someone.
PROBLEM
Could be uncomfortable, the material will be not comfortable for the user
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MATERIALS
The material that I am going to use for the trench coat is polyester. It's a cheap material that gives also a sense of high luxury fashion
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SENSATIONS
The trench coat will be of a great material so that when the user touches it, it feels good
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ANTHROPOMETRIC DATA
In order to take in consideration the movement of the user I thought to use flexible materials so that it becomes comfortable for every age and height user.
SUSTAINABILITY
To make my product sustainable I would like to use some recyclable materials that would make first of all the trench coat unique and also it would follow the purpose of making it a green product
USER REQUIRMENTS
The requirement for the user can be any, since the trench coat will be available in different sizes and it makes it available for everyone
FUNCTION
The function of the trench coat is to cover people from rain, it will also raise awareness about the company amnesty international, since their logo will be added on the bottom of the trench coat.
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