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Digital Strategy - Student Portal (UX (DS Kickoff (UX Planning (Identify…

- - - - Research
        
        Existing Research # #
        
        Data - Why? - insights via existing data: Marketing intelligience persona, digital strategy, JISC, MyuniHub, Persona by c.a.sherwood #
        
        Data - what are users doing? (google analytics, service desk, myunihub etc) #
        
        Undertake user analysis and validate target personas.
        
        Field Studies
        
        User Interviews
        
        Surveys
      - Identify UX and Project Goals
        
        Overall Goal of the project
        
        What does success look like and is it measurable
        
        Why would they use the product
        
        Business Goals
        
        KeyTasks and Workflows
        
        What problems are we solving
        
        Why would users choose us over competitors?
        
        UX Roadmap + Actions
        
        Blockers + constraits
        
        Who are the users and what are their needs/Goals?
      - Map current (As-Is) and target (To-Be) user journeys.
        Investigate and appraise the usability of the current (As-Is) solution(s) (where applicable). * Investigate and appraise the usability of the potential target (To-Be) product options in sufficient depth to inform investment appraisal.
        
        Design Principles Evaluation Gestalt and other UX principles
        
        Accessibility Evaluation based on GDS best practice
        
        Heuristic based nn/g best practice
        
        User Persona Walk-throughs based on user research