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Marketing Blogs (Data and Analytics (GDPR: Five questions marketers must…
Marketing Blogs
Data and Analytics
GDPR: Five questions marketers must answer Before May
https://www.marketingweek.com/2018/02/14/gdpr-five-questions-marketers-must-answer-before-may/
General Data Protection Regulation comes into effect in under 100 days
Research is here to create, not just evaluate
https://www.marketingweek.com/2018/07/31/research-with-the-power-to-create/
Using predictive analytics to increase conversation How to Webinar -
https://www.marketingweek.com/2018/07/02/sign-up-to-our-webinar-on-how-footasylum-used-predictive-analytics-to-significantly-increase-conversion/
Brand positioning
Mark Ritson: Don't just stand for something, Stand against your competitors
https://www.marketingweek.com/2018/09/05/mark-ritson-positioning-versus-about/
Criticising competitors whilst charming customers. Mutual dislike
UK's 75 most valuable brands revealed
https://www.marketingweek.com/2018/09/20/uk-most-valuable-brands/
Retailers, food and drink & betting companies shine
Tells story of how society is changing
Leadership
Podcast: Syl Saller - Diageo Marketing and Innovation officer
CRM/Loyalty
Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend
https://www.marketingweek.com/2018/07/09/new-models-loyalty/
Rewarding loyalty but not on the basis to attract customers
Lots of examples of new loyalty strategies
What does CRM mean in the customer experience age
https://www.marketingweek.com/2018/07/20/what-does-crm-mean/
- The rapid rise of software sales in CRM - Importance of communication
The traits that make customers more loyal + why loyal customers are have to find
https://www.marketingweek.com/2018/06/13/traits-that-make-consumers-more-loyal/
research doc in Marketing folder
Content Marketing
Whats the ROI of influencer marketing \
https://www.marketingweek.com/2017/08/30/roi-look-like-world-influencer-marketing/
- lack of measurability
Professional Development/ Careers
Podcast: how the industry is looking to get more diverse young people into marketing:
marketingweek.com/2018/09/18/podcast-more-diverse-young-people-into-marketing/
Customer experience
How customer experience impacts the bottom line
https://www.marketingweek.com/2018/09/18/how-customer-experience-impacts-the-bottom-line/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=6263647&sid=MW0001&adg=D92C73E9-CC06-465E-B7A8-AA356D650098
What could candidate experience learn from this
Technology
Why tech cannot replace the human touch
-stability revolution
https://www.marketingweek.com/2018/10/02/tech-cannot-replace-human-touch/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=6309437&sid=MW0001&adg=D92C73E9-CC06-465E-B7A8-AA356D650098