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Social Media (Instagram (Influencers (1500+ followers, High engagement,…
Social Media
Instagram
Competitions
Frequency
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If can't find brand to collaborate with, just do Mustard competition
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Format
Why?
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Get people to website
What is your favourite from our collection? But don't show entire collection - Link in our Bio to see collection
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Selecting the winner
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Look at their feed, check they are from UK and check they're following
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User Generated Conent
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Frequency - as and when you can find them. The more content others produce the less pressure there is on designers
Influencers
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If they approach us, look at following etc and Ella's previous messages
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Send products in exchange for post, story, tag us and use BeBold hashtag and WorkHappy
If writing a blog, need to read it before goes live
Ask to add to mailing list, keep updated , if good influencers
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Focus on: Power Up, Cherry, Pinata - ask Sami to check what is in stock. If they don't want anything - banana, wink and T-Rex
As and when - if you have a launch, do a few more. If pushing particular products. Not essential to have one every week if no big events
B2B prospects
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Find independent shops using hashtag, and send messages
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Brand Collaborations
Look at previous collaborations and feeds, look at their other collaborations, DM brand asking if they want to do a social collaboration - giveaway with products, look good together
Our inhouse photography team take photos, send to brand to approve, both post at same time
Kind of collaboration, like picture, tag a friend? Engage with an emoji? What they love about product? Colour?
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Food, brands with same demographic, same colour scheme
Determine whether they want to send us product to go out to winner, or if they will send their half and Mustard send theirs
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Tell them reach and demographic, or be more casual
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Day to Day
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Saturday 2.30, Sunday 17.30
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Daily engagement - Like comments, reply to comments, engage with following
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Product Collaborations
If brand collaboration is successful, can reach out for product collaboration
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Hashtags
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Must use - Be Bold, Mustard London as top two
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