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modular housing (environment (using eco-friendly materials (recycled,…
modular housing
environment
using eco-friendly materials
recycled
recyclable
solar power
powering energy efficient lights
energy efficient boiler
modern insulation to minimize the amount of heating needed
large windows
lets in more light to reduce the amount of time lights need to be used
lets heat enter
aesthetics
modern
retro
natural
simplistic
size
transportable
fit on the back of a truck
transported in smaller modules
not excessively heavy
minimise the area of land it takes up
house could be 3 or 4 modules tall
roomy enough for a family to live comfortably
3 bedrooms
2 bathrooms
living area
kitchen
outside space
function
be environmentally friendly
using energy saving techniques
solar power
wind power
heat efficient boiler
heat efficient insulator
transportable from factory to site
by wagon
consumer
consumers can vary
young family
first time buyers
students
second home owners
retired
cost can effect the consumer
a less expensive house will be more popular within a large portion of the younger population
a more expensive house will be attractive to an older audience and possibly as holiday homes
cost
cheap to manufacture
mass production
mass material purchase
lowest possible selling price whilst making profit