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All Customers (Known Customers (Proactive (Who? (Psychographics,…

- - - - Psychographics
      - Geographic
      - Customer Value & Risk
      - Loyalty
      - Demographics
    - - Dept. Penetration
      - Projects
  - - - Transactional Behavior
        
        Revenue
        
        Basket Size
        
        AOV
        
        Tenure
        
        Lifestage
        
        welcome
        
        Retention
        
        Crosssell
        
        Frequency
        
        Seasonality
        
        Share of Wallet
        
        Location/Proximity
        
        Price Sensitiveness
        
        Event/Milestones
      - Promotional Behavior
        
        Promotional Response
        
        Promotional Usage
        
        Reachability
    - - Engagement
        
        Product View
        
        Browse Abandonment
        
        Inactivity
        
        Price Drop
        
        Cart Abandonment
        
        Browse Time
        
        Preference Center
        
        Sign up
        
        Survey
        
        Search
        
        Email Engagement (Sign up/Open/Click/Unsub/Fwd/Conversion)
        
        Device Engagement
      - Transactional
        
        Offline Transactional Behavior Triggers
        
        Order Confirmation
        
        Shipment Confirmation
        
        Milestone
        
        Product Return
        
        BOPIS Confirmation
        
        Back in Stock
        
        Review Request
        
        Replenishment/Refill
        
        Payment Expiry
        
        Refund Confirmation
        
        Product review