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Business objectives & stakeholder objectives (Stakeholders (Owners,…
Business objectives & stakeholder objectives
Benefits
Gives clear target
Decisions will be focused on
Comparable with the business' performance throughout the years
Unites the entire business towards the same goal
Common objectives
Survival
Profit
Pay a return
Provide finance
Returns to shareholders
Increasing profit
Increasing share price
Growth of the business
Market share
Service to the community
Social
Environmental
Financial
Stakeholders
Owners
Consumers
Workers
Government
Managers
Bank
The whole community
Why objectives change?
Aims for higher profit
Has an objective of earning higher returns for shareholders
Has the short-term objective of survival