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IBM Brand with Bob Lord & Allison Orsi (Lets put smart to work (Video…
IBM Brand with Bob Lord & Allison Orsi
New brand platform
How are we building best class journeys
Brand is one of the most important assets that we have
Everyone has a role to play in creating the IBM brand
How relevant is IBM in cloud and in AI
Customer opinion, more in AI than Cloud
IBM's differentiated position focuses on industry
positioning & differentiation
Lets put smart to work
Video of putting smart to work eg. farmer using satellite data for crop yield
need to talk about innovation and differentiation - but put the customer at the centre
Partner with the customers
IBM stories and outcome put smart to work
Expertise of high end innovation (race cars) now can applied to an industry (car)
PTEC public school partnerships for the jobs of tomorrow
How IBM is bringing services into work with retail - mattress commercial
Using blockchain credits to recycle plastic
Hype vs. Reality
How Watson AI can be applied to everyday problem to create efficiency
IBM on cloud
IBM Cloud video
relevancy and in the moment
US open powered by the IBM cloud
When start-ups are doing serious shit, they have IBM cloud
Official marketer for the developer piece