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RACE (Reach (Awareness) (Instuments (SEO, SMM, PR, AdWords/Facebook), KPI)…
RACE
Reach (Awareness)
Instuments
SEO
SMM
PR
AdWords/Facebook
KPI
Act (Leadgeneration)
Instruments
Live sales calls
Smart forms
KPI
Lead
Lead Conversion Rate
Time on Site
Shares/Comments/Likes
Convert (Purchase)
Instruments
remarketing
KPI
sales (offlene/online)
Revenue/Profit
Engage
Instruments
KPI
Repeat Purchase (Lifetime Value)
Loyalty
Advocasy