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Quora Marketing (Add a company page (Search for your business name,…
Quora Marketing
Add a company page
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Now, anyone who mentions your company will have their question show up in your feed
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Quora Ads
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Set Ad Set
Primary Targeting
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Question Targeting - show ads on questions people ask - you'll get a list of current questions, we can pick specific questions to drop our ads in
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Interest - Broad, will target people who select certain interests
Topic/Question targeting is most specific, specificity saves money by only targeting those that are most likely to convert
Desktop is more likely to convert, mobile will generate more awareness
CPC Bid - like elsewhere, bid for ad spots
Create Ad and Dashboard
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Body - funnel people in, emotion, personal, CtA, focus on solving problems
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Display URL - the shortened, friendly URL shown in the ad
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Payment Method - obviously, how you'll pay for it
Dashboard
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Create more ads, focus on bringing the best performing ones and eliminating the underperformers.
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Build a Question List
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We want few answers and many views (optimally), few upvotes is also a good metric (less competition)
If you click the three dots on the right, you can "Answer Later" and save to a list
After answering a question, you can share your answer Social Media
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Get Sales/Leads/Traffic
Look for questions you can answer, especially if you can drive toward a product (education)
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Content Ideas
Again, search for questions related to your subject
Watch for questions that have a lot of views, shows that you have a market available
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