Please enable JavaScript.
Coggle requires JavaScript to display documents.
Web Development for SMEs 10/9/18 (Online presence (Social Media (Facebook…
Web Development for SMEs
10/9/18
Website Platform
Browser-based web builders
Wix
SquareSpace
Weebly
Can become expensive to get fully-functioning website
No control over hosting etc.
WordPress
55-58.8% of Internet
Once you have the theme/plugins you want, delete unused ones
Minimise the risk of attacks
Drupal
Need HTML/CSS knowledge
Joomla
NO need for plugins
14.2% - 20 % of Internet
MVC based
Search-engine friendly
Gives sensible URL to search engines
CRM built-in
Subscription-based pages possible
eCommerce software
#
Shopify
BigCommerce
PrestaShop
Magento
ECommerce platform
Free community version available
Need programming knowledge
HTML/CSS/PHP
Delegates
Carol McDermott - mental health coach - sarong dancing
Nagila - Journalism - English Lit teacher - Half Lebanese - speaks arabic
Fiona - Business Dev Coach/Talent Mgmt - Syncronised swimming judge
Lesley - Retired - Moving to INVERNESS- Ornithologist husband
Lynne - Leadership devt/exec coaching - detained in UAE
Chloe - Psycotheapist - Cliff Richard stood on foot at Wimbledon
Kieran - Digital Marketing - American Football
Emiris - Web & Design programmes - one arm dislocated (prem baby)
Jayson - Tech consultant - Type 2 Diabetes
Online presence
CONTENT
Company Name = Unique and No1. On Google search
Blog Posts
Business’ personality
Serious vs light hearted/fun
Google Keywords categorise biz - but not most important SEO
SEO Content & Popularity focus
Business Directories
Curate your details for no cost e.g. Yell
Mobile App
Content can mirror website
Most efficient to build mobile responsive website 1st
Basic Android app cost £20k
Full featured Android App cost £180-200k
Social Media
Beware data sharing with anonymous organisations
LinkedIn
Twitter
Facebook
Specific targeting to customers
Return on investment is questionable
Online marketing
Direct people to information about your business
Call to action
Analytics
Search for competitor analytics
Let people know about your analytics
E-commerce
Selling/booking online
Multi-channel selling
Link to ebay/Rakuten/Amazon
Video
Get YouTube channel
Viral Videos
Most prevalent content type
Because people will watch 2 min video vs 1000 words
Forums
Netmums
Slack
Specific forums for topic
LinkedIn
Quora/ Yahoo Questions
Register and answer questions, maybe an hour a week
Groups
Social Media
Mapping
Google Maps
Google MyBusiness
Bing Maps
Apple Maps
If work from home, give general area only
Create Web Presence Plan
Website
Drag people off Social Media to website
Apps
A responsive website may negate the need for this
Can give access to Geolocation via website
Need to support with dedicated resources
Improved brand experience/presence
Loyalty programme services apps available
Can be customised free/low cost
App Builders
App Institute (Nottingham-based)
Infrastructure
Website
Domain name
Temporary leasing
Can move to a different hosting domain provider - e.g. can move to your hosting service - ask them
To move to different owner, go through Nominet for UK or ICANN for .com
Cost is likely £1.99 - £20/year
Can buy for multiple years cheaper
No legal right to own
Think about the marketing opportunities
Top Level Domains (TLDs)
.solutions
.biz
.xyz
Use engine such as domain name creator
If using SSL, may need
https://www
.
Cost
£10 p.a.
Hosting
to store the files/folders that make up website
Subtle differences between the types, but realistically same service:
Web Hosting
Cloud Hosting
Server Hosting
Online Hosting
Scaling service can be done in all
Seasonal scaling easier in cloud services
Cost
£25pa to £50p.a. Typical
Max £100 p.a.
Storage Space
500Mb is adequate for WordPress site
Bandwidth
10 users = 100kb bandwidth
Overage
Some hosting providers switch off website, others will just charge more
SMB website likely need only <0.5 gigabyte/month
Services
E.g. email addresses
Most hosting will provide CPanel email functionality
Platform
WIndows
UNIX
WordPress blogging CMS
Magneto eCommerce CMS
JUmla. CMS
Consider how many websites are hosted per machine
Ideal imax is 32
Features & Functions
Databases
Shopping Carts
Communities/Forums
Search Engine Submission
DIY - free £
Submit site map
Wait until site is complete
Google Search Console
Maintenance of infrastructure
Some of this may be part of Managed Hosting
GoDaddy & Heart Internet servers are notoriously unreliable
E.g. Keeping the WordPress version up to date
Content Development
Ensure that anyone writing uses your tone of voice
Social Media & Marketing
#
Identify target
potential
customers
Where are they on Socail Media?
Look at analytics of platforms
E.g. Pinterest is predominantly female
Avoid shotgun spray approach
Analytics sources:
Google
Clicky.com
CPanel AWSTATS
Facebook
Twitter
Don’t forget LGBT gender specifics issues
Audit Social Media for my biz name
Put my face in the Socail Media Logo box
Create SM Marketing plan to bring variety
Link to International XXXX day calendar
Strategy
Create the Must/should/could list for what website needs to do for customers - with timeline
Ask customers to sign up to hear new features
Development timeframe c. 8 weeks
Cost of developer to build c.£3.5k
BUT - client needs to do just as much work as developer
Ongoing cost - Emyris charges £260/day, but many developers are £300+ -£700/day
Decide theme to use, and how it will be supported if WP updates cause break
Content
Content is King... Bill Gates 1996
Make it useful & usable
80% U&U
20% Marketing
Put all the content on your website as a blog post
Share the blogpost link to your social media
Creates Backlinks, which drive SEO
OpenGraph provides the attractive link...then delete URL link
Enabling Innovation Programme
ends March 2019
Make website the hub of online presence