To what extent does color constitute our knowledge? (AOK 1: Human Sciences…
To what extent does color constitute our knowledge?
AOK 1: Human Sciences (Sociology)
Claim: Color association is useful in our perception of our society.
Color creates symbolisms for various emotions and human communications.
For example, color is used in branding to relate and attract consumers.
Red: Passion, danger, excitement, energy
Orange: Fresh, youthful
Yellow: Optimistic, cheerful
Green: Natural, wealth
Blue: Trustworthy, calming
Purple: Royalty, majesty
Used to create logos and products to satisfy consumers
But could this be considered manipulative of human psychology?
Counter Claim: Color association can be manipulated to create limiting perceptions of society.
For example: Some colors are associated with specific genders.
Stereotypical "Boy" color: Blue
Stereotypical "Girl" color: Pink
Accentuates gender norms and encourages a singular form of femininity and masculinity.
Seen in gender reveal ceremonies and children's toys.
AOK 2: Arts (Visual Art)
Claim: Color is a significant aspect of visual arts.
Counter Claim: Color does not necessarily act as a significant aspect of visual arts.
Other elements such as space, shape, and form are more important in providing a visual image. Color is a secondary element that simply accentuates mood.
Color is a key visual component of art and is one of the 7 elements of art.
Different colors communicate different emotions in a piece of artwork and adds depth and meaning.
Art cannot be complete without color and its implications.
Completely changes how we perceive art and its message.
For example: Primary & secondary colors, cool & warm colors
For example: Critically acclaimed black and white films
But does this change for different forms of art?
Is color more important in visual arts than in film?
For Example: The change from black and white to color in "The Wizard of Oz"
Possibly more significant in visual arts as color constitutes and differentiates many genres and styles of visual art.