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Copywriting (Subheads (Ingredients (Curiosity, Surprising, Emotion,…
Copywriting
Subheads
Purpose: Get Reader Engaged, Get Them to Read the Rest
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2 types of Reader
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Interested, but not looking to buy - scanners
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Bad Examples (why you should upgrade your cell phone): already answer the question, no emotion, no intrigue
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3 Keys
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People are buying the results, not the product itself
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Headlines
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Examples
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How to's (Start an Online Business, Work Out at Home, Earn Passive Income)
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Short, Direct Call-Outs (Entrepreneurs, Read This!, Need Money? Want a good body?)
It's never Time or Money
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Buyers always want "more" - especially more emotions. Bring value, bring emotion.
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Writing Personalities
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Intimately Personal
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Keys
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Show a weakness
For a beginner course - "If you are experienced or knowledgeable, this might not be for you"
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