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Marketing mix (Product Life cycle (Introduction (The product is launch…
Marketing mix
Product Life cycle
Introduction
The product is launch into the market
Growth
sales are growing and more competitors
Decline
sales fall as new product enter the market
Maturity
growth of sales are slowing down and market reach saturation. No new customer
Extension of the product life cycle
Encouraging more people to use the product
Enter new market
adapt the product to meet the customer needs
Innovate new product
Product
quality
Packaging
branding
Promotion
Advertising
Public relations
Relationship marketing
Price
Strategy
Elasticity
Place
Distribution channel
Market coverage
Process which business try to make a product appealing to customer
Using Product , place, Promotion , Price combining together to create higher level demand for the product