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MANAGING OUR HUB ECONOMY (STRATEGY, ETHICS, AND NETWORK COMPETITION IN THE…
MANAGING OUR HUB ECONOMY
STRATEGY, ETHICS, AND NETWORK COMPETITION IN THE AGE OF DIGITAL SUPERPOWERS
The global economy is coalescing around a few digital superpowers. We see unmistakable evidence that a winner-take-all world is emerging in which a small number of “hub firms”
Alibaba, Alphabet/Google, Amazon, Apple, Baidu, Facebook, Microsoft, and Tencent
HUB FIRMS
While creating real value for users, these companies are also capturing a disproportionate and expanding share of the value, and that’s shaping our collective economic future.
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Hub firms don’t compete in a traditional fashion— vying with existing products or services, perhaps with improved features or lower cost. Rather, they take the network-based assets that have already reached scale in one setting and then use them to enter another industry and “re-architect” its competitive structure— transforming it from product-driven to networkdriven
The very same hub firms that are transforming our economy must be part of the solution—and their leaders must step up.
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Thoughtful hub strategies will create effective ways to share economic value, manage collective risks, and sustain the networks and communities we all ultimately depend on.