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Pains/Value Proposition (what makes cutomer feel bad? (no activities…
Pains/Value Proposition
current solutions under-performing for customer
"Le Berlin"
not very near from school
not enought room
not very attractive
architecture
space
just a bar
no special activities
little bars
too small
not very confortable
what makes cutomer feel bad?
get bored after school
no activities around the school
games/activities
events
bars
no place to hang out with friends
obligation to move to the city center
no places with music
main difficulties & challenges customers encounter
find an entertaining place nearby the school
socialize with people who don't belong to his school
where to go after school tohang out with friends (apart of the city center)
risks cutomers fear
stay for a too long time
security
the proper functioning
non-convinience
organization of activities/events
timetable
frequency
financial
budget problem
customers's mistakes
never get out of their confort zone
directly go back home after school because of non-existence attractive places around the school
stay in their social bubble
barriers keeping customer from adopting solutions
no time to hang out
work
other activities
no real need to get out of confort zone
meet new people
change habits