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Drove (DEMO FLOW (2nd Persona (Marketing User): Acquisition of User: Home…

- - - - The petition email usage would be the first one they receive - but in the same email it can be: do you know that you can actually use donation management tools for paid services?
      - The scoring increases and the prospect gets assigned to a sales person automatically
    - - And show in Audits Engagement Studio Programs - make sure to fill in data
  - - - Create a specific tab with Drove activity on Account page
- - - - Adwords, expanding linkedin, facebook, guerrilla marketing, events, webinars, content marketing, blogs
  - - - hard to measure
    - - Difficult to analyze data, they have not clear onboarding process, customer touchpoints are most anywhere
    - - Tracking at the moment, from paid media to lead generations
      - Funnel Completion Rate, Clicked Registartion, Page Views, Average Donation per User
      - 7/8 funnels, from 10 to 30%. free tool, big signup, but lower revenue
  - - - Engagement, the value of a lead not available whether it should be kept on marketing and passed to sales
- - - - real time api enrichment, make sure the system can capture those events and move those funnels
- - - - how we take a lead and by infusing different data points, how in the system we tag and categorize them based on the activities happening in the system
- - - - Large customers, large organizations, targeted on time, take time until they can convince them
      - Sales also do business development
      - Marketing automation is also relevant for them, can also be relate to onboarding process.
    - - You make a sell on the platform, you take a fee from every interaction. The different between customers are the different size of customers
        
        Small NGOs, tech savy, will be managed by marketing automation
- - - - For large customers, 100K the whole process
        
        after the campaign is over, they do more one campaign, but here we are talking about 1 campaign
        
        In terms of fees, it is otherwise 6-7%
        
        He commits to run the campaigns, they say they want to raise 100K, the only revenue that comes in is actually is 6-7%
        
        Doing more services than using platform (marketing support - setup fee for content creation and campaign), plus pay back the media cost on that campaign and pay a percentage for transactions, those % would be the same if they raised. No extra services, it is only in commissions
      - Self=serve: won once the leads are live and fire an event.
    - - Small companies: 5000K per year in campaigns, then they get the commission, 2000K per year from smaller ones
      - Other services: 5000K per project, 10000K for bigger customers, not for small - only for big customers
  - - - Excel, Google docs - manually, contracting is very good and they have docusign
    - - Few calls and meeting after qualification, they have calls on campaigns fundraising. Then they meet to build a campaign together, then followup and sign it. With large clients it takes more time (between 3/4 months), medium size 2 weeks to 2 months
      - Agency model basically
        
        basically they sign, commit and start the project
    - - majority is from laptop, mobile multiple tracking whn they are on the road
      - Customers in the US and in Israel