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Ment.H.Mug ("What does a mug mean to you?" (Story-telling…

- - - - While Promoting the Social Impact Lab on Saturday from 10:30 to 11;30 a.m.
        Show some of the progress that a Private University can achieve from the additional impact in investing in their students.
      - Parents event for new students weekend
        
        Friday October 19-October 20, 2018. Events for 3 days
      - Maybe a Go Fund Me Iniative Telling the story of Kelley and others, in Promoting Awareness and with every donation, a mud could be sent to anywhere in the U.S. to help bring the story to the forefront of what 2ns chances is trying accomplish.
      - Providing an array of gifts or donation area to prompt Lynn Students achieving their dream to better every especially, The Second Chances through Mental Illness
    - - Gifts packs made up of mug/ coffee from Lynn initiative from another student; featuring a 2nd chance mug from another Lynn Graduate. This way your prompting the accomplishment that Lynn gives plus could also help their student strive with utilizing the Social Impact Lab :
        
        Suggestion box located inside the coffee house for suggestions or other inspiring stories from students that they might have overcome, in getting to where they are today.
        
        At the University 's coffee shops selling the mugs giving a discount for refills
        
        Gifts for the holidays
        
        Providing a Platform at Lynn could reach out to Affiliate News Stations about giving back to the community in a way to "Give a second chance" so people do not return to where they once were, giving a chance to start over with a job and show that everyone needs that one hand up." Not necessary a hand out but a job to feel good about and they can accomplish day-by-day..
        
        Lynn undergrads could gain volunteer hours as well as helping other at Lynn, that might need themselves to achieve their own goals by dreaming were they want as an entrepreneur when they graduate.
        
        Schedule a meet and greet with Lynn student's during open houses to prompt Lynn and you can accomplish even your own business her at Lynn and this is Keeley and she has accomplished so mcu In such a short amount of time.
        
        Contest when you purchase a handmade mug and are a student a Lynn you get 5 free/ or five half prices coffees
        
        Have Keeley present her story during the weekend, showing the commitment that the University has every day with their students, and believe that they can make a difference in the world we live in today.
- - - - L.B.: Create personas based on donor’s journey
    - - A.H.:Tagline: "Mold Your Journey", "Mold Your 12-Steps", "A Second Journey", "Steps to New Beginnings", "Mugs for Chances"
        
        L.B.: Tagline: "Embracing Your Second Chance", Another Chance to Change Your Life", "It's A Perfect Time to Change Your Life", "This Is Your Moment for A Second Chance", "Changing Lives, One Mug At A Time", "Creating Opportunities to Achieve More in Life" , "
        
        A.H. Story: To you this looks like a piece of ceramic. To me this represents a second chance. The second chance someone gave to me to rebuild my life.
      - A.H.:Video in the studio showing the women (and men) making the mugs, just music playing, show the final product, end with a phrase (e.g., working on a second chance to building a new life)
      - A.H.:Logo: an imperfect mug with the tagline, the number 2 with the letter C intertwined with clouds in the background
    - - S.T: The major focus should be on establishing an emotional connection with the customers through the use of social media. One way to do this would be to create inspiring videos of the stories behind every product being made and how these products are different from the competitors
    - - MH:
  - - - A.H.:Photos should be natural, with the actual woman in the studio (not stock images)
    - - A.H.:Since the mugs are unique due to the creator's talent, the shape will be a mystery but customers can choose a color, size & slogan via the website
    - - L.B.: Win a $50 Gift Card Promotional Pop-up and email subscription list on home page
      - L.B.: Develop a Referral Program - refer (x) of people and receive a free mug.
    - - MH: Create hashtags that customers can relate to. This way when they post on twitter and Instagram, other customers will be able to see each other's posts
      - MH: Create a Youtube channel - the founder could share her stories of how she overcame her struggle.
  - - - A.H.:Purchase a booth at local festivals and green markets or team up with another business's booth (Sun Sentinel, Palm Beach Post)
        
        A.H.:Need social media sites: Facebook, Instagram, YouTube, Etsy, Pinterest, LinkedIn, Twitter
        
        L.B.: Twitter and Snapchat
        
        L.B.: Create a donation button on your Facebook page.
        
        L.B.: Create daily or weekly inspirational posts to share on social platforms. Keep a consistent tagline.
        
        L.B.: Use Facebook and Instagram Live to show behind the scenes of creating the mugs, share mug designers journeys, broadcast your events, survey your prospects and gain valuable knowledge on what made them buy their favorite mug…it’s more than a mug, it’s my “get me through the day’ safety net.
        
        L.B.: Host and co-host a Twitter Chat to increase brand awareness.
        
        L.B.: Trending Social Media Hashtags:
      - A.H.:Target audience: Local media, rehab facilities, hospitals, homeless shelters, jails, convalescence homes, VA medical centers
        
        L.B.: Media: Bloggers, editors: lifestyle, food & beverage, business, community news, arts & entertainment, healthcare, multicultural, non-profits
        
        A.H.: To stay true to Keely's story I do not think her mugs should be sold in coffee shops or at retail stores. I think you lose the most important part of this venture...the story
      - L.B.: Paid social media marketing on Instagram and Twitter
      - Paid Advertising - Google, Stumble Upon, and Bing
      - L.B.: Website link affiliations - cross-promotions
      - L.B.: Partner with brands to showcase their products in exchange for cross-promotions, i.e. coffee brands, local restaurants,
        
        A.H.: Companies (like SunTrust) partner with organizations to help with event and provide their employees with paid time off to volunteer
      - L.B.: Create a contest for people to share their story, share your page and in exchange for a contest entry. The winner will receive a mug named in their honor and be featured on social media sites and press release. Winner will be determined by social media voters on Instagram or Twitter.
        
        L.B.: Engage your prospects and supporters with a photo contest that reflects your mission.
      - L.B: Build relationships with event planners, conference planners, tourism and travel companies, restaurants
        Partner with local businesses to host a business card drawing.
      - L.B.: Brand Ambassadors - publicists, marketing, banking, lawyers, real estate agents, fashion designers, stylists, university/college professors & faculty, office managers for large and local companies, authors, mental health counselors and managers, athletes, local and national
      - L.B.: Influencers - lifestyle, food and beverage, entertainment, business bloggers with a following around 1k - 5k locally; national bloggers 5k+
      - Creating a youtube and website campaign promoting the "Second Chance Initiative" (similar to the I am second campaign
      - Tell your story anywhere and as many times as possible. Reach out to any and all social figures no matter the status. (people are willing to go out of way for a cause like this...budget does not matter as much.
      - sen every website subscriber and youtube subscriber a rubber bracelet. Hand out rubber bracelets to all organizations fighting same concerns
      - R.Z.: Nowadays, the importance of social media in businesses is massive. Like Youtube, Facebook, Instagram. Plus an emphasis in Podcasts, why? Cheaper compared to Youtube channels.
      - S.T: With the use of paid advertisment and without breaking the bank, one can consider using mix or stumbleupon. To really benefit from its resources, one can use targeting options in the app to connect with the right target audience.
        Advert ENGINE
      - EL: attend habberdashery fairs and trade shows to showcase the mugs.
        EL: Maximise impact through partnerships such as Lynn university
        EL: recognise trends in the market, e.g. huge campaign to get men to talk about mental health issues currently.
        EL: encourage customers to post about their mug purchases on social media, perhaps include a frame in the package for to encourage them to photograph their mug and share it online.
      - MH: Attend events that sell mugs, plates china etc. to advertise the product.
        MH: Perhaps hand out leaflets at events such as AA meetings to increase awareness of the company and what it's about.
  - - - Recruit a group of volunteers who are willing to share your brilliant social media content (Instagram vloggers or bloggers
      - Tweet out articles and include your own insights: use appropriate hashtags for easy search e.g #MHM
      - Join a Network such as Global Women Epowernment Network for Fundrasing
      - S.T: Forming a consortium with multiple non profit organizations associated with mental health and well being and spreading the message across social media.
    - - Make a shareable video
      - Build a strong message
      - Craft an emotional story
      - Fundraising
        
        Make a list of company or agency to work with .
        
        mail out proposal weekly or buy weekly to the list of company
    - - Inspired by keely
- - - - A.H.: Promotional companies make boxes specifically to ship mugs
      - A.H.:Having the mugs packed by the creator with a tag or ribbon that says "created and packed by journey #"
      - A.H.: The mug should contain a "journey number" that can be entered on the website to read about the creator's story
      - A.H.:If sold locally have it delivered by a staff member who is the "mug-runner" (cost effective and a personal touch)
      - L.B.: Branded Promotional & Marketing Collateral - brown shopping bags, napkins,notepads, pens, chocolate, candles, and partner with a coffee company to cross-promote with sample-size coffee products
      - L.B.:
        
        Custom Printed Coffee Mug Packaging Boxes Gift Box
        
        High quality custom printed hard cardboard box coffee mug packaging boxes rigid gift box
        
        custom cardboard paper coffee mug packaging box with lid and your logo hotstamping and spot UV
        
        rectangle design black paper gift box cardboard custom various insert set coffee mug packaging boxes
      - create a personal touch with a name stamp on the bottom of the mug, guiding customers to a page on the website telling the story behind the maker "meet the maker".
      - :
      - S.T: After the product has been delivered to the customer. One can create a thank you video from Keely herself or/and the person who made the product and can be uploaded on the website (with the consent of the customer of course). In order to maintain an emotional connection with the customer, acknowledging and appreciating their purchase may result in brand awareness as the customers crave for a sense of belonging and more likely refer to other people as well; not just for the sake of buying the product but for a cause aswell.
      - S.T: Develop a customer referral program. By rewarding the customer with a free mug or any other product. This can be linked to the word of mouth aspect of the plan.
      - EL: Exciting packaging.
        EL: individualise each order with a personal message
        EL: focus on the uniqueness of the mugs and the impact your purchase could have on someone else life.
      - MH: focus on the fact that this product is personal and designed to help the buyer
        MH: Perhaps include an option to personalize the packaging so the customer feels closer to the brand.
        MH: Include a monthly newsletter subscription with each purchase