How to develop sustainable consumption among young people? (Thoughts on…
How to develop sustainable consumption among young people?
Thoughts on Sustainability in China
No second-hand clothing culture (thrift shops).
Not many options for recycling or donation.
Sustainability is not as big of a concern.
Thoughts on Consumption in China
Cheap fake stuff also encourages more consumption
Cheap stuff also tends to break quickly which results in a cycle of consumption
Discounts on apps (such as hongbao in Ele.me) act as incentives to consume more
Although the public transportation seems to be quite good Didi's price and convenience still makes private transportation a viable option
Didi makes it far easier to catch a cab in comparison to trying to wave one down in the street
Phone apps (e.g. Shanghai Metro) also makes it easier to use public transportation
Shared bikes (e.g. ofo and mobike) are cheap and ubiquitous, making it an attractive option for those who do want to bike, but aren't willing/able to purchase one
Online payment makes paying for things less painful (e.g. taking out and counting which bills you need makes you consider how much you're spending more so than whipping out a QR code)
Apps draw directly from your bank so you don't need to go to the bank to withdraw every so often, meaning that people might not be as aware about how much they are spending.
Allows people to explore different products much easier
Zhima credit (sesame credit) on Alipay and the social credit scoring system might dissuade people from buying products that the Chinese government deems "bad"
On the flip side, it might encourage people to consume more products that the government deems good
Food Delivery / Packaging
Apps like Eleme make it very easy to purchase delivery. The multitude of restaurants available on the app paired with the relatively cheap prices (compared to delivery services in the West) make it an attractive option
Eleme packages their food in plastic bags, food containers are based on the restaurant, but are still predominantly plastic.
Eleme also includes disposable utensils even if you don't ask for them (or even if you explicitly say you don't need them)
Taobao's packaging isn't necessarily excessive, but the fact that they deliver so many packages a day means that even with the amount of packaging they use per package there is still a significant contribution to the destruction of the environment
Thoughts on Young Chinese People (18-25)
Young Chinese people have easy access to e-commerce
Young Chinese people are typically not vegans.
What kinds of products do Chinese young people consume most?
Chinese young people's relationship with products? (indifferent/unwilling to disposal; desire for new things; complex...)
Chinese young people's awareness of their consumption modes (sustainable/unsustainable)
Young people are not sustainable consumers.
Everything that is sustainable is good for the environment.
The public might not be aware of the importance of sustainability (education?)
Young people are not willing to change their lifestyles in order to consume in a sustainable manner
Young people don't have as much discretionary income.
Young people are themselves influencers and innovators..
Young people are easily influenced by celebrities, advertisements, products, and each other.
Age Range 18-25 in China
Young people may consume differently depending on a variety of factors such as socioeconomic status, education, cultural or social background.
There is excessive consumerism among young people.
The easiest option is to be unsustainable.
There are alternatives to unsustainable consumption
The impact that young people's unsustainable consumption has is significant.