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[G2] CO-1 War and Peace (Business is War and Peace (win/win (Example:…
[G2] CO-1
War and Peace
Business is War
This is from Gore Vidal
win/lose situation
traditional view of things
Business is Peace
View of Bernard Baruch
hard to imagine
Business is War and Peace
the actual situation
described by Ray Noorda
simultaneously cooperation and competition
win/win
Example: Microsoft
and Intel
Game Theory
P.A.R.T.S.
Rules
Tactics
Added Value
Scope
Players
Development
Started in early WWII
systematic Theory in 1944
John von Neumann
Oscar Morgenstern
The original Game Theory comes up with the Business is War term
Use in
finding the right strategies
make the right decisions
interdependent factors
What to expect from the book
Explanation with real-life cases
Introduction of basic concepts
How to change the game
