Discussion:This research suggests that there are considerable discrepancies in terms of predictors of waste prevention behaviours and recycling behaviours, as previously analysed (Jekria and Daud, 2016, Barr et al., 2001a, Barr et al., 2001b, Oskamp et al., 1991).
1.Theoretical contribution:The study makes a number of contributions to the literature.
Second, this study contributes to the stream of research that has applied the TPB model (Ajzen, 1991) in predicting green behavior.
2.Policy and managerial implications
This study offers practical implications for policy makers and managers
initiatives and events for promoting waste prevention should be encouraged through local social networks, which are rooted in a sense of community and a web of relationships.