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B207 - TMA01 Big Ideas in Organisations (Economics (Outsourcing (Benefits,…

- - - - Product
        
        Development Requirements
        
        Packaging Design
        
        Branding
        
        After-Care Support
      - Price
        
        Cost Based
        
        Customer Based
        
        Competitor Based
      - Place
        
        Traditional Distribution Channels
        
        Collaborative Distribution
        
        Multiple Distribution Channels
        
        Omni Channel Distribution
      - Promotion
        
        Advertising
        
        Personal Selling
        
        Direct Marking
        
        Digital Marketing
        
        Sales Promotion
        
        Sponsorship
        
        Public Relations
    - - Social
      - Technological
      - Economic
      - Enviornmental
      - Political
      - Legal
  - - - Country
      - Region
      - County
      - City
      - Neighbourhood
      - Population Density
      - Climate
    - - Personality
      - Lifestyle
      - Motivations
    - - Age
      - Gender
      - Ethnicity
      - Religion
      - Education
      - Income
      - Occupation
      - Social Class
      - Life Stage
      - Family Size
    - - Usage
      - Benefits
      - Loyalty
      - Price Sensitivity
  - - - Suppliers
      - Customers
      - Competitors
      - Publics
      - Intermediaries
    - - Cost Leadership
      - Differentiation
      - Focus
  - - - Quantitive Data
      - Qualitative Date
    - - Refining The Research Design
      - Main Research Collection
      - Analysis & Interpretation
      - Reporting of Findings
      - Exploratory Research
      - Research Planning
    - - Primary
      - Secondary
      - Internal
      - External
- - - - Material Processing
      - Information Processing
      - Customer Processing
    - - Physical Transformation
      - Informational Transformation
      - Possession Transformation
      - Location Transformation
      - Storage Transformation
      - Physiological Transformational
    - - Organising Input Resources
      - Managing Outputs
      - Managing Processes
        
        Design of Processes
        
        Planning & Control
        
        Improvement
- - - - Bank Overdraft
      - Bank Loan
    - - Ordinary Shares
      - Preference Shares
- - - - Reduce Costs
      - Improve Focus
      - Increase Variable Cost Element
      - Access to Skills
      - Grow Revenue
      - Improve Quality
      - Conserve Capital
      - Innovate
    - - Distance
      - Currency
      - Legal System
      - Political or Economic Stability
      - Quality & Reliability of Services
      - Language & Culture
      - Damage To The Brand