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Turnaround Kuekenberg (Increase Profits) (Specific Cuts in Fixed COsts…
Turnaround Kuekenberg (Increase Profits)
Increase sales contribution
Product
Multiple (range of) products
Develop Product Line
Attract Different Customers
One product
New customer segments
New product launches
New geographies
Price
Increase price
Better Quality
Sales workforce
Training
Viable Salary
Distribution channels
Develop existing market
own boutique
Online store
Promotion
Independant perfumers
improve marketing
Improve distribution and supply chain
Improve new market
New geographies
New customers
New product launch
Specific Cuts in Fixed COsts
Production
Raw Materials
Better purchasing negotiation power
Economies of scale
Outsourcing
Wages
Employees
Fire People
Decrease of Salaries
Temporary Workers
Top Management
Decrease salaries
Fire Poeple
Utilities Expenses
Rent
Move out (cheaper)
Insurance
Secutiry Systems
Convince to reduce contracts costs
Sprinkler systems
Marketing & Advertisements
Reduce volume
Cheaper Alternatives
Grow through external strategy
Vertical Integration
Forward
Disctributors
Consumer Goods Manufacturers
Backward
Raw Material SUppliers
Ingredients Manufacturer
Horizontal Integration
Exit Consumer Goods Activities