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Marketing - Strategies (Global marketing (global pricing, customisation,…
Marketing - Strategies
market segmentation
product/service differentiation and differentiation
price
Pricing methods
Competition based
Market based
Cost based
Pricing strategies
Price points
Skimming
Loss leaders
Penetration
price and quality interaction
place ( / distribution)
channel choice
intensive
selective
exclusive
physical distribution issues
warehousing
transport
Inventory
distribution channels
Global marketing
global pricing
customisation
Global branding
competitive positioning
Standardisation
products ( goods and/or services )
Branding
Packaging
Promotion
elements of the promotion mix
sales promotions
publicity
personal selling and relationship marketing
public relations
Advertising
People
e-marketing
Processes
Physical transformation