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Promotional Posters (Criteria (Attention (Jump out the wall (Colours and…
Promotional Posters
Criteria
Attention
Jump out the wall
Colours and facts
Iconography
Showing without telling
Snakes and cables within the poster
Interest
Create an incentive to see the film
New, you don't want to miss it
Appeal
Create desire with fans and non-fans alike
A mix of both worlds technology and animal kingdom
Style
A look that's consistent
Colours and text
Lasting Appeal
A look that suits other formats
Fire and cable fonts
Recognisability
If it's a sequel, make it obvious
A bit of the story line
Inspirational posters
Theme
Mystery
Adventure
Action
Quotes
Reference to other posters
Facts
A joke
Ideas
Easel posters
Shape like a snake
