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Increase return on investment (Increase revenue (Increase sales of product…
Increase return on investment
Successful company which is the most revered brand in the world
High ROI
In June 2014, with a $1 billion revenue run rate, GoPro raised $427 million in its IPO, increasing the valuation of the company to $3 billion
GoPro has increased revenue from $500,000,000 to $2.25 billion after raised an additional $200 million by 2013
GoPro valued $300 after raised $88 million from venture capital funding in 2011
Over 184% annual growth 2005-2010
Revenues receive "low seven -figures" by 2007
Exceeded $8 million in sales in 2008
$350,000 revenues in 2005
Revenues were over $64 million by 2010
Increase revenue
Increase sales of product
Customer Analysis
Keep focusing on the previous core customers and distributors as roots
Family use had become the NO.1 use of GoPro
18- 24 age range people with 3 or more and/or at least one child are high likely to purchase the GoPro
Adjust the price strategy
The stock had tumbled 90.7 percent by the end of 2016
Tripling in price in over 3 months
Extend the brand
Licensing Model Analysiss
Develop entire designs are costly, limited and the firm own constrained resoueces
Partnering can mitigate costs, resources, risk but inventory risk
Partnering with an option suits a partnership which had not scaled but had some operations in place and where economic testing had been done
Protect the Brand by choosing the correct extension products
The extension reflects the right value
Ensuring the success of the initial licensingdeal
Retaining brand control and oversight
Increase Marketing spending
Content sells the product
GoPro's core value was burn out through GoPro's content-sharing channel on Youtube
Using GoPro is more like a lifestyle
Using the product in distribution to sell the product
User-generated content was used to sell the camera
Accessories were the bridge to making the content