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The Juggler's Brain (Neuroplasticity (Experiments (2 (2 groups read a…

- - - - hypertext readers often could not remember what they had and had not read
    - - 2 groups read a document
        and answered questions
        
        Group 1:
        
        Read hypertext documents
        
        answered fewer questions correctly
        
        Group 2:
        
        Read paper documents
        
        answered more questions correctly
      - People who read linear text comprehend more, remember more than those who read hypertext
    - - 2 groups read a short story
        
        Group 1:
        
        Hypertext format
        
        took longer to read
        
        "The story was jumpy"
        
        Group 2:
        
        Linear format
        
        scored higher in the comprehension test
        
        Hypertext - readers' attention was directed toward the machinery of the hypertext and its functions rather than to the experience offered by the story
    - - Comprehension of the readers decreased as the number of links increased
      - Hypertext
        
        increased cognitive load
        
        needed increased working memory capacity
        
        exceeds readers' abilities
        
        division of attention
        
        demanded by multimedia
        
        strains cognitive abilities
        
        reduces leaning
        
        weakens understanding
- - - - sensory and cognitive stimuli
        
        repititive
        
        intensive
        
        interactive
        
        addictive
    - - strong and rapid alterations in brain circuits and functions
    - - visual cortex
        
        visual cues
        
        new email
        
        virtual buttons
        
        pop-up windows
      - somatosensory cotrex
      - auditory cortex
        
        notifications
      - engages all senses except
        
        smell
        
        taste
        
        far greater insistence on our attention than
        
        television
        
        radio
        
        newspaper
        
        The medium consumes the mind
        
        Oblivious to Real Life (RL)
        
        Amplified by the interactivity of the Net
        
        But scatters attention
        
        Good Distraction
        
        Long span of intense concentraton
        
        We get stuck
        
        1 more item...
        
        Bad Distraction
        
        prevents
        
        deep thinking
        
        creative thinking
      - Constant/ Instant Expectation
        
        Click a Link
        
        Wait for new page to load
        
        Send email/ IM message
        
        Wait for reply/ Double tick
        
        Facebook
        
        Likes / Comments
        
        Twitter
        
        Retweets/ New followers
        
        seeking social nourishment
        
        Desire to know whats going on in the lives of peers
        
        terrific anxiety about being out of the loop (FOMO)
        
        Fear of being invisible (FOBO)