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Google AdWords (Choose Campaign (Text ads - the links with the "…
Google AdWords
Choose Campaign
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Use demographic info f/ Facebook, YouTube, etc. to determine your audience
How does it work?
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Don't have to compete with larger businesses, necessarily. You can bid for your space
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Why Google Ads?
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You can target people who are already looking (unlike Facebook, where you need to convince them to take action)
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SpyFu - enter a competitor's website to see their analytics and what keywords they use and what is working for them