Social issue: Waste (single use paper coffee cup reduction) (Solutions …
Social issue: Waste (single use paper coffee cup reduction)
Economical impact for coffee shops
A study of thirty Starbucks cafés reports that using just ten reusable mugs a day in lieu of disposable cups saved their cafés an average of $6,426 a year.
Report by the Alliance for Environmental Innovation
Elements of disposable coffee cups
Consumption of disposable coffee cups
52.5 billion cups used per year in UK and US
50 million disposable coffee cups are used in the Metro area per year
7 million disposable coffee cups every day – 2.5 billion every year
Average time use:
before being tossed out
Enforcement by law to bring own cup
Change the cup
Recycle cups (able to be recycled in regular recycling plants)
Problem: Put cups in the right bin
Problem: Have to be disposed in a food waste bins rather than in a normal recycling bin (otherwise big problem)
Eliminate one of the elements in a single use coffee cup
No cup at all
Get this to DK
A standardised, reusable cup system
Primary research: Tea in Asia is always poured into glasses that are washed and reused
System already in place: Reusable cup can give you a discount
Problem: "The ratio of consumers [bringing their own cup] is 2% of all the total coffee sold"
. Not inconvenient for consumers.
New system: Pant-system with app - you pay a deposit when you buy the coffee and get the money back when you return it to the trashcan or one of the participating business
Discount on the coffee when using cup
Campaigns (raising awareness of the excessive waste to-go cups create)
Influencers (Social Media)
Design: Make the cup a cool item
Use influencers through instagram
Trashcan to collect (
Collect, wash and redistributing the clean cups to participating retailers.
What's in it for the consumers?
No need to bring your own cup nor carry a cup around after
Good design (better than normal cups)
What's in it for the coffee shops?
Raising awareness of the problem and encourage people to bring their own mug
Inconvenient for consumer to bring own cup
Environmentally unfriendly production
CO2 footprint in US: "
3 million pounds of solid waste being generated and 6,000 metric tons of CO2 being generated per year"
How big is this problem?
"If you buy just one cup of coffee or tea in a disposable cup every day, you’ll end up creating about 23 lbs of waste in one year."
"Less than 1 per cent of coffee cups are recycled"
Infrastructure to transport them is currently lacking
Mixture of paper and plastic --> Polyethylene lining (difficult to separate from the cup) --> lamination that makes them waterproof.