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Social issue: Waste (single use paper coffee cup reduction) (Solutions …
Social issue: Waste (single use paper coffee cup reduction)
Environmental impact
Non-recyble
Mixture of paper and plastic --> Polyethylene lining (difficult to separate from the cup) --> lamination that makes them waterproof.
Infrastructure to transport them is currently lacking
[source]
How big is this problem?
"Less than 1 per cent of coffee cups are recycled"
[source]
"If you buy just one cup of coffee or tea in a disposable cup every day, you’ll end up creating about 23 lbs of waste in one year."
[source]
Environmentally unfriendly production
CO2 footprint in US: "
3 million pounds of solid waste being generated and 6,000 metric tons of CO2 being generated per year"
.
Solutions
:check:
Campaigns
Raising awareness of the problem and encourage people to bring their own mug
Inconvenient for consumer to bring own cup
A standardised, reusable cup system
New system: Pant-system with app - you pay a deposit when you buy the coffee and get the money back when you return it to the trashcan or one of the participating business
What's in it for the consumers?
Good design (better than normal cups)
No need to bring your own cup nor carry a cup around after
Business Model:
Product
Trashcan to collect (
Tivoli Example
)
Collect, wash and redistributing the clean cups to participating retailers.
Design: Make the cup a cool item
Use influencers through instagram
Place
Promotion
Influencers (Social Media)
Campaigns (raising awareness of the excessive waste to-go cups create)
Price
Discount on the coffee when using cup
What's in it for the coffee shops?
System already in place: Reusable cup can give you a discount
Problem: "The ratio of consumers [bringing their own cup] is 2% of all the total coffee sold"
[source]
. Not inconvenient for consumers.
Inspiration: Asia
Primary research: Tea in Asia is always poured into glasses that are washed and reused
Change the cup
Compostable cups
Problem: Have to be disposed in a food waste bins rather than in a normal recycling bin (otherwise big problem)
[source]
Recycle cups (able to be recycled in regular recycling plants)
Problem: Put cups in the right bin
Frugalpack
in UK
Eliminate one of the elements in a single use coffee cup
No lit
TrioCup
Get this to DK
No cup at all
Edible cup:
Cupffee
Enforcement by law to bring own cup
Unrealistic
Consumption of disposable coffee cups
Average time use:
13 minutes
before being tossed out
52.5 billion cups used per year in UK and US
In UK:
7 million disposable coffee cups every day – 2.5 billion every year
.
In US:
50 million disposable coffee cups are used in the Metro area per year
.
Elements of disposable coffee cups
Cup
Lit
Cooler
Economical impact for coffee shops
A study of thirty Starbucks cafés reports that using just ten reusable mugs a day in lieu of disposable cups saved their cafés an average of $6,426 a year.
Report by the Alliance for Environmental Innovation
.
