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Pardot (User Roles (Marketing User (Default), Administrator, Sales User,…
Pardot
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Lead Qualification
Scoring:
based interactions with your marketing content and website are by assigning point values to activities with a score. | implicit interest in your product or service.
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Model: sales manager, to determine their lead qualification model and strategy. Alan’s goals for his sales team can guide the ideal prospect profile creation, which can be used to grade prospects for fit. And Leung’s engagement goals for her team’s marketing content can be used to set a score framework.
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Progressive profiling: ability to display new fields based on fields that a prospect completed on previous forms.
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