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Linex Forte (GASTRO (Focus steps of Patient Journey (DIAGNOSTIC…
Linex Forte
GASTRO
Focus steps of Patient Journey
DIAGNOSTIC (AWARENESS)
Communication tasks
Build Linex Forte Top of Mind
Stress Linex Forte SUPERIORITY via delivering brand's strong claims to GIT suffers
Media task
Maximize continuity and ensure visibility of Video placement to deliver product benefits in top priority channels
How can we reach it in digital?
SEEKING THE SOLUTION (CONSIDERATION)
Communication tasks
Drive Linex Forte differentiation to increase consideration and generate trial among all GIT siffers
Highlight connection between GIT and PB
Media task
Maintain optimal reach level and effective frequency of contact on annual basis to deliver Linex Forte POD via creative message in different occasions
How can we reach it in digital?
STRATEGY
Get in people minds as the best choice for recuring GIT symptoms before they face the problem
Get Linex Forte superiority built already when they start to think of a remedy to buy
AB
Focus step of Patient Journey
DIAGNOSTIC (AWARENESS)
Communication task
Build conscious awareness within AB-users to start to use Linex Forte in a proper way from the first day of AB treatment
Media task
Maximize reach to deliver product benefits and proper way of treatment to core audience in relevant channels
How can we reach it in digital?
STRATEGY
Build consumption culture in the category
Make people realize they have to take Linex Forte correctly to achieve the desired result