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ADDITION (Proposition (Learn to Adapt (Learning behaviours and adapting to…
ADDITION
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Typography
Sans serif - Modern, more engaging, easier to read digitally
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Symbols
∑ - sum symbol (equation, a problem to work out a result)
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Colour Palette
Blue: Confidence, Reliability & Trust Green: Growth, Safety & Security
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in keeping with confidence and trust with blues, but feels more optmistic, adventurous and engaging with oranges incorporated. More gender neutral
Proposition
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Data is more than just numbers, it's the foundation of great customer relationships
