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The Business Model Canvas (example : Apple Ipod / Itunes Business Model…
The Business Model Canvas
stretch out your business model
put the paper on the wall
plot the canvas on a paper
example : Apple Ipod / Itunes Business Model
KP
record companies
OEMs
KA
hardware design
marketing
CS
mass market
CR
lovemark
switching cost
CH
retail stores
apple stores
apple com
VP
seamless music experience
C$
people
manufacturing
marketing and sales
R$
iTunes store
large hardware revenues
some music revenues
KR
people
apple brand
iPod hardware
iTunes software
content 8 agreements