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Audience Segments (by Content) (VLOGS (Mental Health Awareness, Female -…
Audience Segments (by Content)
VLOGS
Female - ALL ages and backgrounds
Brown Kids on the block
Mental Health Awareness
MUSIC
Soul X Spice
(Western/English with an Indian Twist)
Spice X Soul
(Indian Songs sung in Western/Fusion style)
India-based
Also target Pakistan-based audiences - draw from Coke Studio vibes
Differentiate between North and South Indian songs depending on cover when marketing (hashtags and pages targeted to reshare
)
More Carnatic content?
Young, but may also appeal to older audiences! (especially older covers of classics)
Use Facebook to market to older audiences -
Universal unlikely to step in with Indian music content
Indian Diaspora in USA/UK/Australia
Interested in Decolonising/Post-Colonial identity
University students/Post-university aged
Reconnecting with roots - interested in the fusion element
STRONG interest in VLOG content
IMAGES
Demographics
Brown
Female
18-25
Locations
Interests
BLOGS (TBD)