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How Will We Compete? 屏幕快照 2018-08-24 下午3.30.50 (1. Low-cost provider…

- - - - Exploit an existing strength or purposefully develop a capability needed to create or sustain advantages
      - Invest in developing its marketing competencies to identify consumer preferences and track changes
      - Work along its supply chains to create differences
      - Value-driven enterprise: designed and managed to add utility from the viewpoint of the customer