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AS Marketing :explode: (Marketing objectives (Average number of items…
AS Marketing :explode:
Related management functions
Advertising
Distribution
Pricing
Customer service
Product design
Packaging
Market research
Related concepts
Human needs and wants
Value and satisfaction
Markets
Marketing objectives
Average number of items puchased
Frequency of loyal customers
Total sales
Percentage of returning customers
Market share
Number of new customers
Brand identity
Customer satisfaction
Orientation
Market orientation
Product decisions on consumer demand from market research
Product orientation
Make products and try sell them
Features of the market
Market growth
Market share
Competitors
Market location
Market size
Marketing concepts
Mass + niche marketing
Market segmentation
Geographic differences
Demographic differences
Pyschographic differences
Create/add value
Marketing mix
4Cs
Costs to customer
Communication
Customer solution
Convenience
4Ps
Product
Price
Promotion
Place