Please enable JavaScript.
Coggle requires JavaScript to display documents.
mailchimp.com - free email collection with paid options (Create a List…
Set up Profile
Most regular profile options - time zone, pic, currency, etc.
-
-
MonkeyRewards - referral program, $30 credit to both referrer and referee
Free/Paid Plans
-
Pro - more tracking and features, $199/mo. Worth it if you get big enough to justify the cost.
-
-
-
|Merge1| - Adds various custom fields (like first/last name) in the email to personalize - in MailChimp, it is in List Fields and MERGE tags.
Subscriber Popups
Use the "Modal" mode to get the most attention and force a decision (they will at least have to close it to make it go away)
Pops up on the website, really draws attention to the signup sheet.
Can delay triggers (on exit, after a few seconds, etc.)
-
-
Create a List
Double opt-in - requires a confirmation email, can cut back on spam subscribers
-
-
-
-
-
-
A/B Testing
Allows sending of different emails to different groups/segments in order to test multiple approaches.
-
Generally speaking, you want a lot of subscribers before messing with this.
-
-
MailChimp will also let you build a form that you can then use in your website, etc. by clicking a generated URL
-
Campaigns
Use tags, customize the "to" field with at least their first name
When you use Campaigns, you can view stats for them
-
-
-
-
-
Stats
Clean contacts that bounce to keep total subscribers low and avoid paying extra for inactive accounts
Watch the Top Email Clients and consider throwing something their way to reward them for being loyal contacts
Non-subscribed contacts - have contacted, but have not subscribed (perhaps you sold them something and sent a receipt)
Signup Response Email
-
Confirmation Thank-You Page - sends a "thank you for subscribing" email, can also trigger a URL if you have a page on your site you'd rather send them to.
-
Goodbye Email - a final goodbye, adds a subscribe option (to try to compel them to come back). Personalize this and try to win them back.
reCatpcha confirmation - sends an email that includes a reCaptcha for verification. Requires double-opt-in.
-
-
-
-
-
Templates
Create a template (can use many premades on the site) to keep layouts and formats similar and recognizable
Can re-use this template based on what it is for. If you have an "Update" template, you use that for all updates and just customize.