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Fanbase Relationship Management (FRM) Platforms (Revenue Generation…
Fanbase Relationship Management (FRM) Platforms
Promotion and Community Buidling
Facebook
Allow targeting of specific demographics through ads
Generate organic shares and tap into existing relevant groups
Generally of an older (20s - 40s) generation
Reddit
Much more community based than other platforms
Requires participation in community, but at the same time has significant potential to house a fanbase/ allow for dissemination of material
Free
All demographics
Instragram
Useful if aesthetic pictures/feed, and short videos are played
Paid marketing for increased reach
Younger population
Revenue Generation
Patreon
Allows for users to subscribe and pay every time content is generated
Youtube
Ad revenue
Website
Merch sales
Spotify
Attempting a trend towards social networking
Streaming revenues