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Fox Insights Aug 27 - Aug 31 2018 (Liqueur (image In January 2018, R…
Fox Insights Aug 27 - Aug 31 2018
Liqueur
In January 2018, R & A Bailey & Co., a part of Diageo North America, launched a limited edition 'Millennial pink' cream liqueur for Valentine’s Day.
In June 2018, US drinks company Bom Bom released its latest expression, Fully Baked, claiming it to be the first alcoholic beverage made from hemp milk.
Rising consumer interest in craft and premium products have led to continuous flavour innovation in the cream liqueur category. Both McCormick and Rumchata — US distilleries — experienced success with the launch of their tequila and strawberry liqueur and rum and cream liqueur, respectively.
In March 2018, Diageo announced the release of its vegan Baileys expression in the UK market. Dubbed 'Baileys Almande', the gluten and dairy-free drink clocks in at 13% ABV and is made with almond milk and almond oil, giving it a smooth, nutty profile
It may not have the corporate muscle of some of its rivals, but Rémy Martin has almost 300 years of history to learn from.
RTD (Cider, Beer)
In June 2018, US craft brewery Graft Cider bagged an exclusive listing at the UK’s leading restaurant and pub operator Mitchells & Butlers
Canadian artisanal cider brand Bulwark Cider is set to debut its super-premium flagship Bulwark brand in the UK. Aimed at the UK’s growing artisanal drinks market, the 100% juice and 5% ABV cider range will be available in bottles and kegs as of February 2018.
Weston’s Cider (UK) is expanding its Rosie's Pig range with Raspberry Roller Cloudy Cider. The 4% ABV raspberry and cucumber variant launched in March 2018 in order to capitalise on growing demand for berry-flavoured ciders
A trip to Belgium earlier this year provided some home truths for our resident beer commentator, Stephen Beaumont: While brewers have done well to break out beyond the traditional flavour brackets, they are coming unstuck on getting these under the noses of most consumers.
Spirit/Whisky
Diageo — the producer of popular brands such as Johnny Walker and Bell’s — want to innovate the flavour of scotch. Some new ideas include ageing the liquor in old tequila barrels, designing low-ABV blended whiskies and even adding chocolate to the mash during fermentation.
BenRiach distillery has moved into fashion with the launch of a line that “celebrates the creative approaches to whisky distilling and clothing design”
Corby Spirit and Wine is thrilled to introduce an exciting new product just in time for summer: J.P. Wiser's Old Fashioned Whisky Cocktail. This product aims to bring the experience of the classic whisky cocktail from behind the bar to more convenient occasions at home.
Scottish craft distillery Arbikie is set to release a limited-edition batch of its experimental rye whisky in early 2018.
Pernod Ricard UK will invest £3 million (US$3.8m) to promote its premium spirits portfolio in the off-trade over the Christmas period.
Wine
In early 2017, US tech startup Zero Oxygen Solutions (ZOS) released a device called ZOS Halo which removes 100% of oxygen to keep wine fresh even weeks after its initial opening. The device uses oxygen-absorbing cartridges which can be reused in up to ten wine bottles.
Australian wine brand McGuigan Wines is set to unveil a premium range of de-alcoholised wines, called ‘Delight’ in April 2018 at Marks & Spencer stores in the UK. The range includes a 0.4% ABV Rosé and Moscato, with new variants to be launched soon.
In February 2018, US wine importer Guarachi Wine Partners launched a bacon-flavoured wine called 'Bacon'. Created as an expression of the makers’ love for the popular meat varietal, Bacon is bottled at 15% ABV and has notes of dark red fruits, pepper, burnt caramel and brambleberry jam.
According to a January 2018 research by Wine Access, the wine industry is entering a 'golden age', ushered in by young Millennials. The research showed that 65% of Millennials preferred unusual and vintage wines, and 75% wish they could spend more on wines.
Activations
Bacardi Global Travel Retail (GTR) has launched a new campaign at Frankfurt Airport that allows customers to personalise a bottle of Bacardi Carta Blanca.
In July 2018, The Brewer’s Table was launched in Austin. The concept eatery offers crossover ideas and ingredients in the food. For instance, byproducts from brewing can show up on a patron's plate as a hop leaf, beer-brined kraut or yeast pickles.
In November 2017, London’s Black Rock bar introduced a monthly whisky subscription service called Whisky-Me. Each month subscribers will receive a 5cl pouch of single malt whisky, chosen on basis of their exclusivity and rarity. Subscribers will also receive exclusive gifts after reaching subscription milestones.
