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:one::three:Automated OR Manual (select your bid strategy) (AUTOMATED…
:one::three:Automated
OR Manual (
select
your bid strategy
)
:STAR:LEARN
automated
or
manual
WHAT
RIGHT:check:
FOR
ME
WHICH
ONE:question:
HOW
AUTOMATED
WORKS:QUESTION:
NEED
DATA
BEFORE
USEING
IT
CLICKS
OR
CONVERSIONS
KNOW
GOAL
BECAUSE
CHOOSE
AUTO-TYPE
"RIGHT"
BID
MOVING
TARGET
INFLUENCED-BY
MATCH
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DEVICE
LOCATION
AUTOMATED
INCREASE
BIDS
BASED-ON
AUCTION-TIME-DATA
THINK
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WHEN
USE
AUTO
READY
FREE
TIME
SPENT
ON
OPTIMIZING
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RECOMMENDED
CAMPAIGN
MEET
PERFORMANCE
RECOMMENDATIONS
per
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(not obligatory)
HAVE
PERFORMANCE
GOAL
:fishing_pole_and_fish:
INCREASE
CONVERSIONS
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conversions
TRACKING
ENABLED
MANUAL
:red_cross:HAVE
ENOUGH
CONVERSIONS
#
NEED
100%
:joystick:CONTROL
AUTOMATION
STRATEGIES
AD
CLICK
FUNCTION
MAXIMIZE
CLICKS
BY
SETTING
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GOOD FOR
ADVERTIZER
JUST
STARTED
&WANT
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CONVERSIONS
STRATEGIES
:fishing_pole_and_fish:
ECPC
Enhanced cost per click
CPA
Target cost per acquisition
MAXIMIZE CONVERSIONS
GOOD FOR
DRIVE :
CONVERSIONS :inbox_tray:
REVENUE
ROAS
Target return-on-ad-spend)
BID
MORE
WHERE
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AIM
:
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GOOD FOR
ADVERTIZER
KNOW :face_with_cowboy_hat:
EXACT
VALUE
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FIT
goal
to
strategy
MAXIMISE CONVERSIONS
IS:
AUTOMATIC
BIDS
AUCTION
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MAXIMISE
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FOR
:
HAVE
15
<=
CLICKS & CONVERSIONS
:red_cross:KWON
HOW-MUCH
PAY
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Target CPA
IS:
AUTO
SET
BIDS
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:red_cross:OPERATE
WITH
SET
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FOR:
KNOW
HOW-MUCH
WILLING
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PRIORITIZE
MAINTAIN
COST-PER-CONVERSION
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ECPC:
Enhanced Cost Per Click
IS:
SEMI
AUTOMATED
BID
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ADJUST
BID
TO
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FOR:
INCREMENTAL
INCREASE
CONVERSION
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HOW:QUESTION:
I
SET
KEYWORD
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AUTOMATED-BIDDING
:fishing_pole_and_fish:
To date, Barbara manually set bids
has
20 cLICKs & 15 CONVERSION
PER
MONTH
TRY
ECPC
SUCCESS :!:
AFTER
FEW WEEKS
40 CONVERSIONS
NOW
KNOW
AVERAGE
COST-PER-CONVERSION
WITH
ACCUMOLATED
DATA
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CPA
DECIDED
FULL
AUTOMATED
WITH
TARGET CPA
#
##BEST-PRACTICES
SET-UP
CONVERSION
TRACKING
:!:AVOID
FREQUENT
CHANGES
BID
OPTIONS
TRANSITION
MANUAL
:arrow_forward:
AUTOMATED
REVIEW
PERFORMANCE
& IMPROVE
REGULARLY
