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:ONE::SIX: Evaluate Campaign Performence (REPORTS: (Capture (GEOGRAPHICAL…
:ONE::SIX: Evaluate
Campaign Performence
:star:LEARN
ASSESS
PERFORMANCE
&
UPDATE / IMPROVE
CAMPAIGN
AVAILBALE
REPORTS
METRICS
:QUESTION:
HOW
OFTEN
CLICKS
LEADS-TO
SALES
SUITABLE :
REPORT
CPA (cost per acqusition)
:red_cross:
:arrow_right:
HOW :money_with_wings:
SPEND
IN ADS
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CTR (Clickthrough rate)
:red_cross:
:arrow_right:
show
clicks
BUT
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CONVERSION RATE
:check:
:arrow_right:
%
CLICKS
ENDED UP
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STATISTICS
CAMPAIGN
PERFORMANCE
CAMPAIGN
SCREEN
OVERALL
SNAPSHOT
AD
GROUPS
PAGE
:
IMPRESSIONS
SPECIFIC
AD-GROUPS
:
PERFORMANCE
EACH
AD
IN
EACH
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:!:KEY INDICATORS
IN
CUSTOMIZED
REPORTS
CONVERSIONS
CLICKS
CLICKS
AMOUNT
CLICKED
AD
CTR
% PEOPLE
SAW
& CLICKED
IMPRESSIONS
SHOWS
HOW
OFTEN
AD
APPEAR
IN
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KEEP
BUDGET
:
COSTS
COSTS
PER
CONVERSION
Avg. Position
Cost / Conv.
AKA
CPA
COST-PER-CONVERSION
Conversion
Rate
i.e.
FROM
AD
CLICKED
:two:
CRUCIAL
REPORTS
:
SEARCH
TERM
REPORT
:fishing_pole_and_fish:
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AUCTION
INSIGHTS
REPORT
e.g.
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:fishing_pole_and_fish:
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REPORTS:
GEOGRAPHICAL
MY - VIEWERS
CARE
ABOUT
SHOWS
CUSTOMER
PHYSICAL
LOCATION
&
LOCATIONS
INTEREST
WITH
DO
:
IF
CUSTOMERS
FROM
SPECIFIC
LOCATION
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LANDING PAGE
:question: IMPROVE
landing-page-experience
report
WHERE
WERE
PEOPLE
TRIGGERED
AD
כלומר:
PHYSICAL
LOCATION
REGARDLESS
LOCATIONS
SHOW
INTEREST
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DO
:
INCREASE
ADS
THESE
LOCATIONS
FIND
ME
HOW
:question:
WITH
&
WITHOUT
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PAID
&
ORGANIC
REPORT
DO
:
LEARN
HOW
SEARCH
PROD / SERVICES
LIKE
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SEARCHES :mag:
TRIGGERED
AD
כלומר:
SEARCHED & TERMS
USED
BEFORE
CLICKING
AD
DO
:
ADD
#
TO-MY
KEYWORDS
WHAT
PATHS
LEAD
TO
CONVERSIONS
ATTRIBUTION
REPORT
:
SET UP
CONVERSION
TRACKING
SEE
PATHS
TO
CONVERSION
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PRACTICE:
PAID & ORGANIC REPORT
WHAT TRIGGERED (YOUR AD) GEOGRAPHIC REPORT
ROI
RETURN
ON
INVESTMENT
INCLUDE
PRODUCT
COST
ROAS
RETURNT
ON
AD
SPEND
i.e.
:red_cross:INCLUDE
PROD
COST
