1⃣6⃣ Evaluate
Campaign Performence

⭐LEARN

ASSESS

PERFORMANCE

&

UPDATE / IMPROVE

CAMPAIGN

AVAILBALE

REPORTS

METRICS

STATISTICS

HOW

OFTEN

CLICKS

LEADS-TO

SALES

SUITABLE :

REPORT

CPA (cost per acqusition)

CTR (Clickthrough rate)

show

clicks

BUT

❌purchases

HOW 💸

SPEND

IN ADS

FOR

🖕🏽CONVERSION

CONVERSION RATE

%

CLICKS

ENDED UP

CONVERTING

CAMPAIGN

PERFORMANCE
Capture

CAMPAIGN

SCREEN

OVERALL

SNAPSHOT

AD

GROUPS

PAGE

:

IMPRESSIONS

SPECIFIC

AD-GROUPS

: Capture

PERFORMANCE

EACH

AD

IN

EACH

AD-GROUP

❗KEY INDICATORS

IN

CUSTOMIZED

REPORTS

CONVERSIONS
Capture

CLICKS
Capture

IMPRESSIONS
Capture

KEEP

BUDGET

:

COSTS

COSTS

PER

CONVERSION

Avg. Position

2⃣

CRUCIAL

REPORTS

:

SEARCH

TERM

REPORT

AUCTION

INSIGHTS

REPORT

🎣
Capture

SEARCH FOR

"Grand Canyon rafting tours"

GENERATED

CLICKS

SO HE

MAKE

ADS

FOR

RAFTING

TRIPS

e.g.

HIS

ADS

VS.

OTHERS

IN

AUCTIONS

🎣
Capture

COMPETITORS

HIGHER

WORK

ON

MY

KEYWORDS

REPORTS:

Capture

Capture

Capture

Capture

Capture

Capture

SEARCHES 🔍

TRIGGERED

AD

WHERE

WERE

PEOPLE

TRIGGERED

AD

GEOGRAPHICAL

MY - VIEWERS

CARE

ABOUT

LANDING PAGE

❓ IMPROVE

FIND

ME

HOW

WITH

&

WITHOUT

MY

ADS

WHAT

PATHS

LEAD

TO

CONVERSIONS

כלומר:

PHYSICAL

LOCATION

REGARDLESS

LOCATIONS

SHOW

INTEREST

OF

DO

:

INCREASE

ADS

THESE

LOCATIONS

כלומר:

SEARCHED & TERMS

USED

BEFORE

CLICKING

AD

DO

:

ADD #

TO-MY

KEYWORDS

SHOWS

CUSTOMER

PHYSICAL

LOCATION

&

LOCATIONS

INTEREST

WITH

DO

:

IF

CUSTOMERS

FROM

SPECIFIC

LOCATION

FIND

ME

OFFER

SOEMTHING

THEY

LOOK

FOR

landing-page-experience

report

PAID

&

ORGANIC

REPORT

DO

:

LEARN

HOW

SEARCH

PROD / SERVICES

LIKE

YOURS

&

UPDATE

KEYWORD

LIST

ATTRIBUTION

REPORT

:

SET UP

CONVERSION

TRACKING

SEE

PATHS

TO

CONVERSION

&

ATTRIBUTE

TO

ELEMENTS

ALONG

PATH

ADS

CLICKS

OTHER

FACTORS

PRACTICE:

PAID & ORGANIC REPORT
Capture

Capture

WHAT TRIGGERED (YOUR AD) GEOGRAPHIC REPORT
Capture

Capture

SHOWS

HOW

OFTEN

AD

APPEAR

IN

SEARCH

RESULTS

PAGE

OR

ON

SITE

IN

GOOGLE

NETWORK

CLICKS

CTR

% PEOPLE

SAW

& CLICKED

AMOUNT

CLICKED

AD

Cost / Conv.
Capture

AKA

CPA

COST-PER-CONVERSION

Conversion

Rate Capture

i.e.

FROM

AD

CLICKED

ROI

ROAS

RETURN

ON

INVESTMENT

INCLUDE

PRODUCT

COST

RETURNT

ON

AD

SPEND

i.e.

❌INCLUDE

PROD

COST