Visual Design Model
Determine context
Design Visual Approach
Identify Communication function needed to match content type
Apply principles of psychological instructional events
Define Goal
Why?
Inform/motivate?
procedures teach?
principle based or problem solving schools
who is your audience? students, professionals, etc?
where will the visual(s) be used?
how will people be viewing this? Book, PC, mobile, etc?
Assess graphic requirements
What should the image Project?
Style: piece meal, polished ?
evaluate to determine key instructional points
how best to illustrate key concept
Layout eliminate overload, enhance emphasis
Clark, R. C., & Lyons, C. C. (2011). Graphics for learning: Proven guidelines for planning, designing, and evaluating visuals in training materials. San Francisco: Pfeiffer.