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PBA (Marketing (Element 1 (Value proposition & B2B vs B2C, Hierarchy,…
PBA
Marketing
Element 1
Value proposition & B2B vs B2C
Hierarchy, Decision processes, and the Hamel BM
Innovation and the 4 P's
Element 2
Study plan
Strategic analysis of the company's strategic direction
Business Model
Innovation
SCM/Logistics
E1
E2
Methodology
E1
E2
Finance
E1
E2
Business Law
E1
E2
Organization
E1
E2
exams
External exam
finance
How to improve customer profitability?