Budgeting and Financial modelling skills

Be able to manage large databases and spot discrepancies from the norm and infer insights from trends within the data.

Familiarity with major stock management systems.

Diplomacy (or wit if your brand tone is deliberately cheeky – See Paddy Power)

Customer advocacy

Empathy

An understanding of the brand – from brand message to brand style guidelines.

Great communication skills – being able to convey your message clearly in less than 140 characters is far from easy.

Lots of creativity - if you write the same thing as everyone else in the same way you will never stand out and build a bigger readership than the competition.

Great communication skills - you have to be able to impart your ideas effectively, clearly and concisely.

Research skills and an ability to synthesize data

Impeccable spelling and Grammar

Ability to craft concise calls to actions than compel readers to act.

Ability to work precisely to a brief

Familiarity with CRM packages able to collect customer data such as Infusionsoft/ Ontraport.

Awareness of best practice regarding the collection of customer data, and knowledge of the legal restrictions regarding consent for the collection and use of data.

Be able to run statistical analysis on large volumes of data to identify trends or discrepancies.

Be able to run A/B testing to ascertain what combination of copy/colour/positioning works best to optimise your conversion rate.

Be experienced with Google analytics and able to use it's more advanced features, such as segmentation and tracking outbound links.

Be aware of the different options for personalisation tools, and their strengths and weaknesses

Have a good knowledge of the techniques available for personalisation based on audience characteristics and behaviours.

Be able to deliver both ‘Inline’ and ‘Interruptive’ personalised content based on audience characteristics.

Polite

Empathetic

Patient

Good at articulating what needs to be done clearly.

Whilst to be great at assisted selling you will need to have:

Excellent people skills, and be able to develop a rapport quickly.

Ability to persuade whilst being genuine and not overly pushy

A real passion for the product/service and an ability to convey this.

Situation Analysis

Objective Setting

Strategy

Tactics

Action

Control

Know how to assign headings, paragraphs, format text and add hyperlinks in HTML

Know how to add lists, change fonts, change text colours and sizes and build simple tables in HTML.

Know how to assign CSS selectors to your HTML, and create buttons in CSS.

Know how to use multiple selectors, universal selectors, and class and ID selectors in CSS.

Build a relevant email list, and know key techniques for encouraging email sign ups.

Be able to conduct segmentation and targeting via your email service provider

Be able to create effective email templates and creative.

Know how to construct HTML emails whilst also having a plain text version.

Be aware of best practice to maximise open rates, click rates and conversions.

Good copywriting skills and ability to craft excellent calls to action.

Technical ability to run split testing to assess the effectiveness of different email copy/creative.

Ability to spot trends in data gathered from analytics and turns them into insights, which can be acted upon to boost conversion.

Photoshop

InDesign

Illustrator

Develop a mobile strategy

Create compelling mobile experience for your users

Plan how to set up or intergrade mobile commerce into the websites existing infrastructure.

Be able to intergrade mobile, local and social when it comes to your customer acquisition strategy.

Ability to handle large volumes of data, run statistical analysis and infer insights.

Be able to set up and use RTB (Real Time Bidding) systems.

Identify and Target key phrases based on search volume

Know how to improve ROI by optimising account setup, match types, bidding and creative.

Use the latest Google Ad Extensions to inform ad-purchasing decisions.

Be familiar with the Google Display Network

Know how to test different sets of copy to discover which one gets the best results.

Be able to utilize mobile advertising features in AdWords.

Know how to use free and paid tools and the features within Twitter and LinkedIn to identify and monitor influencers.

Develop a process to engage influencers and convert them into social media advocates.

To be able to achieve these things you’ll need a number of soft skills, including:

Charisma- you’ll have to be charming in order to convince them to help you.

Polite – If you come across as demanding you won’t get far

Persistent- you might have to try reaching out to large numbers of people before you find people willing to share your content.

Coherence – different communications are logically connected.

Consistency – multiple messages support and reinforce, and are not contradictory.

Continuity – communications are connected and consistent through time.

Complementary – synergistic, or the sum of the parts is greater than the whole!

How the latest Google algorithm updates including Panda, Penguin, Pigeon and Hummingbird will affect your ranks and how to avoid being down rated by them.

How to research keyword volumes and create a keyword targeting strategy for your content

Advanced knowledge of Google Analytics and Google Webmaster Tools.

Set goals for ROI and performance from social media marketing

How to create an integrated social media marketing strategy

The tools and techniques to start a social listening programme

How affiliate marketing can be used to expand your reach, and best practice regarding how to do so.

The different types of affiliates and how to manage them

How to grow affiliate sales by recruiting the right type of new affiliates

How to set commission and define programme terms and conditions for getting the best results