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Perfect Digital Marketer (Analytical skills including reviewing digital…
Perfect Digital Marketer
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Community management
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Great communication skills – being able to convey your message clearly in less than 140 characters is far from easy.
Content marketing
Lots of creativity - if you write the same thing as everyone else in the same way you will never stand out and build a bigger readership than the competition.
Great communication skills - you have to be able to impart your ideas effectively, clearly and concisely.
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Customer experience design, personalisation and merchandising (including CRO)
Be aware of the different options for personalisation tools, and their strengths and weaknesses
Have a good knowledge of the techniques available for personalisation based on audience characteristics and behaviours.
Be able to deliver both ‘Inline’ and ‘Interruptive’ personalised content based on audience characteristics.
Customer service, support and assisted selling
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Excellent people skills, and be able to develop a rapport quickly.
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Digital strategy development, governance and campaign planning
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Development and coding
Know how to assign headings, paragraphs, format text and add hyperlinks in HTML
Know how to add lists, change fonts, change text colours and sizes and build simple tables in HTML.
Know how to assign CSS selectors to your HTML, and create buttons in CSS.
Know how to use multiple selectors, universal selectors, and class and ID selectors in CSS.
Email marketing, E-CRM and Marketing Automation
Build a relevant email list, and know key techniques for encouraging email sign ups.
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Be aware of best practice to maximise open rates, click rates and conversions.
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Technical ability to run split testing to assess the effectiveness of different email copy/creative.
Ability to spot trends in data gathered from analytics and turns them into insights, which can be acted upon to boost conversion.
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Mobile marketing
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Be able to intergrade mobile, local and social when it comes to your customer acquisition strategy.
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Planning integrated, multichannel campaigns
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Consistency – multiple messages support and reinforce, and are not contradictory.
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Complementary – synergistic, or the sum of the parts is greater than the whole!
SEO
How the latest Google algorithm updates including Panda, Penguin, Pigeon and Hummingbird will affect your ranks and how to avoid being down rated by them.
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Best practice regarding on-page optimisation, link-building and the use of canonical links.
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Affiliate marketing
How affiliate marketing can be used to expand your reach, and best practice regarding how to do so.
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