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Project Brainy (team (Penny -PM/ product dev./ PR&MKT/ Funding/…
Project Brainy
team
Penny -PM/ product dev./ PR&MKT/ Funding/ Sales/UX
Shawn- Product design/ manufacturing/ QA/ software/
IT guy?- system architecture/operation
content developer? - game design&dev, QA
neuroscience consultant? - design guidelines
CS? -customer services
Pre-validation
market research
competition
market scale & trends
replacement
unmet needs
industry value chain
define problem and proposed value
research review
user interview (professionals+parents)
Validation
prototype set (headset+game+report)
pilot test (with prototype set x 10 x 30 hours)
product spec & biz model
crowdfunding X ?
accelerator? competition(e.g. columbia? )
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