Please enable JavaScript.
Coggle requires JavaScript to display documents.
Demand Creation (The Ask (How can we utilize our partners? (Chemistry,…
Demand Creation
The Ask
Determine areas that PD can impact demand creation
How can we utilize our partners?
Chemistry
Field Team
Agronomists
DSMs
Engage at PD meeting to discuss how PD will implement and leverage assets
Where do we plug into agronomist trainings?
How can management/leadership help?
Ideas
Refresh the Mix
InterLock
Ascend
Others
Train the Trainer
Podcasts
Products as episodes, make an audio book
Focus on the products that provide the highest profit
20ish products = 80% of profit for WU
Build market support materials throughout the By WU process
Pictures
Use Percolate to store, build an aresenal
Once we launch, it can become part of the RA regional sites at launch
Data
Videos
Initiatives
Spray Clinics
Address the WHY
Training Module/Curriculum Update?
Response to Fungicide
Tie into Soybeans & Corn
Tissue Sampling
Brands & Attributes
Driving Brands
InterLock
Ascend
Max-In
Warden CX
Warden Cereals
Preference
Class Act
Destiny HC
MasterLock
Dimetric
StrikeLock
New Brands
On Target
AccuDrop
Permeate
Marketing Attributes
Talking Points
Claims
Key Attributes
Performance/Data
Show & Tell
Planning
Now
What are we doing today? What is working and what isn't?
Next 12 Months
How can we impact business in 2019?
Next 2-3 Years
What is the long-term vision?