Demand Creation (The Ask (How can we utilize our partners? (Chemistry,…
Determine areas that PD can impact demand creation
How can we utilize our partners?
Engage at PD meeting to discuss how PD will implement and leverage assets
Where do we plug into agronomist trainings?
How can management/leadership help?
Refresh the Mix
Train the Trainer
Products as episodes, make an audio book
Focus on the products that provide the highest profit
20ish products = 80% of profit for WU
Build market support materials throughout the By WU process
Use Percolate to store, build an aresenal
Once we launch, it can become part of the RA regional sites at launch
Address the WHY
Training Module/Curriculum Update?
Response to Fungicide
Tie into Soybeans & Corn
Brands & Attributes
Show & Tell
What are we doing today? What is working and what isn't?
Next 12 Months
How can we impact business in 2019?
Next 2-3 Years
What is the long-term vision?