Important concepts:1. The human potential: it is based on knowing yourself and your true motivation so that you can satisfy your needs and be trained to help and relate to others. 2. Self-knowledge, Self-concept (self-esteem): each individual has a system of ideas, attitudes, values and commitment that will influence, regulate and regulate their behavior and attitude towards life, love, family, couple and all human actions. 3. Process of becoming a person: The position or role that we assume is shaped from our childhood through. 4. Personal Excellence: it is the way in which the individual does things, developing all the possible potential, without losing time in looking for excuses and reasons to show that something can not be done.