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eCommerce fundamentals (Buy it (Booker convenience (Share products /…
eCommerce fundamentals
Repurchase
Saved information for faster booking
Passenger information (single) :check:
Passenger information (multi) :red_cross:
Payment information (single) :check:
Payment information (multi) :red_cross:
Frequent flier details :red_cross:
Saved preferences
Inferred personalisation
Personalised upsell (booking) :red_cross:
Personalised search (shopping) :red_cross:
Personalised suggestions (discovery) :red_cross:
User requested personalisation
Price alerts :check:
Follow/save/favourite sellers :red_cross:
Follow/save/favourite destinations :red_cross:
Order history
Access to information about previous bookings :red_cross:
Access to information about current bookings :red_cross:
Ability to replicate previous trips (re-order) :red_cross:
Find it
Shopper convenience
Save products whilst shopping (e.g. to a basket or trip) :red_cross:
Share products with other travellers :red_cross:
Compare selected products :red_cross:
Product information
Price :check:
Cost for extras (currently only available in dBook) :red_cross:
Detailed / structured product (fare offer) information :red_cross:
Traveller ratings (sellers) :check:
Traveller reviews (sellers) :red_cross:
Traveller reviews (products / destinations) :red_cross:
Product configuration
:red_flag:
Rich media content :red_cross:
Product discovery
Recommendations (based on your searches) :red_cross:
Recommendations based on your past bookings :red_cross:
Recommendations based on your current trips :red_cross:
Search
Inspiration search
Everywhere :check:
Browse :check:
Inspiration shelf :check:
Deals / Sales / Special offers :check:
Category search
#
:
Detailed search (Day View) :check:
Search filters & sorting :check:
Buy it
Booker convenience
Share products / basket / trip with other travellers :check:
Save & edit trip / basket :red_cross:
Fast checkout (single page checkout) :check:
Buy multiple products in a single purchase :red_cross:
Move between checkout & shopping :red_cross:
Payment convenience:
Mainstream card payments accepted :check:
Mobile payments accepted :red_cross:
Digital wallets accepted :red_cross:
Other AMOPs accepted :red_cross:
Promotional codes :red_cross:
Platform
Native iOS :red_cross:
Native Android :red_cross:
Web :check:
Post purchase
Customer support
Changes, cancellations, refunds, issue resolution
Access to customer service (phone / email / chat)
Post sales added value
Warnings and updates related to your order(s)
Order updates (travel updates)
Seller value (excluding traditional advertising)
Test new products, prices, messages, etc :red_cross:
Performance analysis and insight :red_flag:
Acquire new customers :red_cross:
Promote strategically significant business strategies :red_flag:
Access new markets :red_cross: